Fix it yourself
Narrow the keyword the finding names, rather than deleting it. The evidence shows which searches it blocked.
Or ask your AI to help →A keyword you blocked years ago may be stopping searches that used to book. SignalIQ reads your account every night and checks, without changing anything.
The problem
Google Ads reports clicks. Your website reports visits. The searches you blocked never show up in either, so nobody sees the customers you turned away.
Google Ads → Your website
Each tool says it's working.
Example
Every blocked keyword, against real searches
Unblock buyers
- 1Remove the red blocked word
- 2Keep the green ones
- 3Watch searches return in a week
Search terms that convert, and the pages they land on
Stop wasted clicks
- 1Open the search terms report
- 2Add job-seeker words as negatives
- 3Recheck the report next week
- ✓Every block checked nightly
- ✓Blocked buyers flagged
- ✓Google’s own search volumes for keyword ideas
- ✓Nothing changed in Google
We fix it
The Signal team makes the change with your approval, reads it back from your account, and records it.
How it’s priced →Illustrative example · Illustrative scenario
A broad negative keyword may block relevant searches. Check it against the account’s search terms before deciding whether to narrow it.
A minute, a free account, nothing on your site changes.