SEO and search visibility
Show up when people search for what you do
We find the searches that should bring you customers, check your site against 65 things search engines and AI assistants look at, and fix what is holding you back. Every phrase is tracked day by day from your own Search Console, so you can see what moved.
Get more clicks
- 1Find pages with views but few clicks
- 2Rewrite their title and description
- 3Check clicks again in 4 weeks
Which searches bring clicks
Google Search Console, read nightly.
Work the list
- 1Start at number 1
- 2Mark it done
- 3Rescan to prove it’s fixed
The fix list, in order
Worked from number one down.
Prove it worked
- 1Log every change
- 2Wait for the rescan
- 3Only “Verified” counts as fixed
Proof it worked
Every change logged, then rescanned.
The problem, drawn
Four steps between a search and a customer, and where you lose people
Every search goes through the same four steps. At each one customers drop out for a reason you can name, and at each one we read something you can check. 14 of the 65 scan checks are about search alone.
Google finds your pages
Where customers are lost
Pages Google cannot reach never appear: a sitemap that is missing or empty, a robots file that blocks them, two web addresses for one site.
What SignalIQ reads
- XML sitemap
- Sitemap contains URLs
- robots.txt
- One canonical web address
- Missing pages return a real 404
Google reads each page
Where customers are lost
A page with no clear title, heading or structured data is read badly, so Google is unsure what it is about and who to show it to.
What SignalIQ reads
- Page title
- H1 heading
- Canonical URL
- Structured data (schema)
- Business schema types
- Content readable without JavaScript
Google picks where you show
Where customers are lost
A phrase you almost rank for sits on the second page, where few people look, so it brings you almost nothing.
What SignalIQ reads
Your position, impressions and clicks for every phrase, from your own Search Console.
People choose your result
Where customers are lost
A title or description that is too long, missing or dull gets seen and skipped. The result above yours gets the click.
What SignalIQ reads
- Page title length
- Meta description
- Meta description length
- Social share tags
Clicks compared with impressions for each phrase.
The bars show the shape of a search funnel, not your numbers. Your own numbers come from your Search Console.
Audit to solution
What we find in search, and what to do about it
Pages have no meta description, or one so long that Google cuts it off.
- Costs you
- The line under your link in search results is picked at random or ends mid-sentence, so fewer people choose you over the result above.
- We do
- We write one for each page from what the page offers, then re-check it on the next scan.
You appear on the second page of Google for searches that should bring you customers.
- Costs you
- Few people look past the first ten results, so a phrase you almost rank for brings you almost nothing.
- We do
- We list those phrases from your own Search Console, then improve the page that already ranks for each one.
Your business is missing from the local results for your main search.
- Costs you
- Someone near you searches for what you do and sees your competitors, with their ratings and reviews.
- We do
- We look at the local results for your main search, compare your listing with the businesses Google shows, and list what to change.
Pages have no heading structure, images have no alt text, or internal links are broken.
- Costs you
- Search engines read the page less clearly, and visitors who use a screen reader cannot tell what the images show.
- We do
- We fix them page by page, starting with the pages that already get the most impressions.
AI crawlers are blocked, or nothing on the site summarises the business for them.
- Costs you
- AI assistants answer questions about your market without naming you.
- We do
- We check crawler access and the summary file, then, with your own OpenAI key, ask a set of real questions and show whether the answers name you.
What we implement
The parts of search we actually work on
Search Console connected
Your queries, pages, impressions, clicks and positions read nightly with your permission, so every decision starts from your own data.
Phrase tracking
Every phrase Google shows your site for, tracked day by day, with the most-seen ones followed automatically.
Page fixes
Titles, descriptions, headings, alt text, canonical links and structured data, changed on the pages that matter first.
Local search
Your listing compared with the businesses Google shows for your main search, with their ratings, review counts and positions.
Pages for the gaps
New or improved pages for the phrases you almost rank for, written in your voice from what you really offer.
Monthly review
A written record of what changed, why, and what the numbers did afterwards.
What becomes measurable
Search results you can check for yourself
Everything here comes from a source you can open, so the report never has to be taken on trust.
- The 65 website checks, re-run on a schedule, so a fixed problem shows as fixed and a new one is caught.
- Position, clicks and impressions for each phrase, day by day, from your own Search Console.
- Who Google puts in the top 10 for your most-seen phrases, and how often you appear beside them.
- The value of the clicks you get, once your Google Ads account is connected to supply the cost per click.
Engagement options
How involved you want us to be
The same capability, offered six ways. You are not required to buy the whole thing to get any of it.
Strategy only
A search plan only: the phrases that matter, the pages that should rank for them and the order to work in. Your team or your agency does the work.
Audit or review only
A structured review of your site and your Search Console data. You keep the findings whether or not you work with us.
Setup only
We connect Search Console, fix the pages that hold you back first, then hand over the tracking and the documentation.
Implementation project
A defined piece of work, such as fixing every page the scan flagged or writing pages for the phrases you almost rank for, with an agreed end point.
Ongoing management
Month-to-month work: page fixes, new pages, phrase tracking and a written review each month.
Full-service partnership
Search work inside the whole system, alongside campaigns, content, website and CRM.
What this doesn't include
Being specific about the boundary is cheaper for both of us than discovering it mid-engagement.
- Promises about rankings, positions or traffic. Search results are Google's to decide, and we say so.
- A full list of sites that link to you. We count linking domains from free public data and show Open PageRank authority where it is available, and we label what we cannot see.
- Paid links, link schemes or anything that puts your site at risk of a penalty.
- Changes to a site we cannot measure. If tracking is broken, that is fixed first so the result can be seen.
Where this connects
Search works best with the rest of the site behind it
See where you appear when people search for what you do
The free website scan checks the pages search engines read. A call with us goes through what it found and what to fix first.