SignalIQ

Search intelligence

One phrase, wherever it appears.

The same words show up as a Search Console query, a paid keyword, a typed search term and a negative. Signal resolves them into one identity, joins them to pages and campaigns, and reads paid and organic demand as one picture.

Find Search OpportunitiesSee How Signal Works
  • Search intelligence graphPartial
  • Google Search ConsoleLive
  • Google Ads readsLive
  • Ranked opportunitiesLive

The graph

What is joined, and what is still planned

Field names, not figures. Raw source evidence is kept as received; the graph sits beside it, never over it.

  1. Search queryrecords: phrase, impressions, clicks, position (Search Console)
  2. Organic landing pagerecords: page, query, click-through
  3. Paid keywordrecords: keyword, match type, ad group, campaign
  4. Actual search termrecords: the words typed, matched keyword, cost, conversions
  5. Negative keywordrecords: term, scope, what it blocked or would block
  6. Campaign and ad grouprecords: structure, budget, status
  7. Service or productrecords: what the phrase is about (planned)
  8. Enquiry, booking, delivery, paymentrecords: canonical outcome records (planned)

Outcomes feed the next ranking of phrases

Where the graph stops today

Queries, keywords, search terms, negatives, campaigns and pages are live. Service, enquiry, booking, delivery and payment nodes are designed and not built, so no page here claims revenue by phrase.

What it finds

Crossings between paid and organic

Organic phrases worth supporting with paid search
Paid search terms that deserve their own page
Strong pages that campaigns are not sending traffic to
Weak pages receiving expensive traffic
Negatives that would block real converting demand
High-traffic terms producing poor business outcomes
Low-volume terms producing valuable clients
Services with unused capacity that marketing could support

Status today

The capabilities this page rests on

Search intelligence graph

Partial

Search queries, paid keywords, search terms, negatives and landing pages are resolved into one phrase identity. Services, enquiries, bookings and payments are not yet joined to it.

Google Search Console

Live

Queries, pages, impressions, clicks and positions read nightly with the client's own permission.

Google Ads reads

Live

Campaigns, ad groups, keywords, negatives, search terms, conversion actions and change history read into evidence tables. Nothing is written back.

Negative keyword analysis

Live

Every negative keyword is classified nightly against the real search terms it touched: redundant, scope problem, no observed effect, possible or high-value overblock, safe block.

Ranked opportunities

Live

Search and website findings are turned into ranked actions with impact, effort and risk, refreshed nightly.

CRM, booking and sales connections

Planned

Enquiry, booking and sale records are not yet connected. Until they are, no page claims a booking from a form or revenue from a click.

See your own search demand

Connect Search Console and Google Ads from the dashboard. The graph refreshes every night.

Open DashboardSee How Signal Works