Resources

Plain-English explainers
on the jargon we use

Written for business owners, not marketers. Every term is explained the first time it appears.

What Is a Tracking Foundation?

GA4, Google Tag Manager, conversion events and UTMs — what each one does, in plain English, and why the setup quietly breaks.

Who actually holds your domain, hosting and ad accounts — and what goes wrong when the answer is someone outside your business.

What AI assistants can and cannot see about your company, why a public website is not connected data, and what APIs and MCP really are.

Reading about it is useful. Seeing your own score is faster.