Measurement
Useful reporting begins with a clear baseline and the right source data. We explain what the evidence supports and where it stops.
Our measurement method
01
Understand the starting point
Agree on the business question, source accounts and baseline period.
02
Choose the work
Scope the changes that the audit supports and confirm who approves them.
03
Record what changed
Keep a dated record of the work, owner and source evidence.
04
Measure again
Compare the same measures and state where coverage or access changed.
05
Report the limits
Separate observations from estimates, platform conversions from paid sales, and unknowns from zero.
Client transformation records are handled privately and shown only in authorized conversations.