Marketing intelligence
One evidence base across every system you already pay for.
Search Console, Analytics and Google Ads each describe their own corner. Signal reads them together with your enquiries, bookings, services and revenue, so a decision about spend is made on what the business earned, not on what a platform reported.
- Google Search ConsoleLive
- Google AnalyticsLive
- Google Ads readsLive
- CRM, booking and sales connectionsPlanned
- Payment and revenue truthPlanned
Evidence sources
Public first, then authorised
Each source is connected only with explicit permission, through the platform's own authorisation, and can be disconnected at any time.
Public website scan
Fifty-seven checks against the public site, with evidence and confidence on each.
Google Search Console
Queries, pages, impressions, clicks, click-through rate and position.
Google Analytics
Sessions, users, channel groups, engagement and key events.
Google Ads
Campaigns, ad groups, keywords, negatives, search terms, conversion actions and change history.
CRM, calls, forms, chat and bookings
Enquiry and booking-intent records where available, and the canonical booking or sales system.
Payments and collected revenue
Payment, refund and outstanding balance from the accounting source of truth.
The chain
What the sources join into
- Search demandqueries, search terms, intent
- Campaigns and websitekeywords, ads, pages
- Traffic and enquiriessessions, forms, calls, chats
- Canonical bookings or salesthe booking or sales system's own record
- Delivered services or productswhat was actually provided
- Payments and collected revenuethe payment source of truth
- Analysisevidence, coverage, confidence
- Changescampaign, keyword, SEO, AI-search, page, process
- Re-measurementdid it improve, on the same evidence
Re-measurement feeds the next round of search demand analysis.
What it shows
Questions a single report cannot answer
Every number carries
Evidence timestamp, freshness, coverage, join method and confidence
Always shown
- When the evidence was collected and how fresh it is
- How much of the journey the data covers
- Whether a join is deterministic or not made at all
- A confidence level, never a bare figure
Never done
- Treating a missing referrer as direct traffic
- Counting a form submission as a booking or sale
- Reporting booking value as revenue
- Presenting a Google-reported conversion as a verified outcome
Status today
What is connected, and what is designed
Google Search Console
LiveQueries, pages, impressions, clicks and positions read nightly with the client's own permission.
Google Analytics
LiveSessions, users, channels, engagement and key events read nightly.
Google Ads reads
LiveCampaigns, ad groups, keywords, negatives, search terms, conversion actions and change history read into evidence tables. Nothing is written back.
CRM, booking and sales connections
PlannedEnquiry, booking and sale records are not yet connected. Until they are, no page claims a booking from a form or revenue from a click.
Payment and revenue truth
PlannedCollected revenue, refunds and outstanding balances will come only from the payment or accounting source when it is connected.
Click and source evidence capture
PlannedCapturing campaign tags, click identifiers and the first referrer on the client's own site is designed and not yet built.
Start with what is public
Run the free website audit, then connect Search Console and Analytics from your dashboard when you are ready.