Which of these is you?
Pick the sentence that sounds like your business
I am spending on marketing and cannot tell what it produces
Campaign activity is running, but the return on it cannot be established from your own data — only from the ad platforms reporting on themselves.
What the audit looks at
Whether independent measurement is present on the site at all, and whether advertising is running without analytics behind it.
The path it takes
- Required firstAttribution and tracking foundation
- RecommendedBusiness growth audit
What it will not do
Both rules block the rebuild services outright. Nothing measured about attribution supports rebuilding a website.
Rules applied: rule-11-roi-not-established, rule-03-tracking-attribution-missing
Enquiries get missed, or everything is followed up by hand
Enquiries arrive but are not consistently captured, routed or followed up — and the routine parts are done by somebody remembering to do them.
What the audit looks at
What the answers describe happening after an enquiry lands: where it goes, who owns it, and what happens if nobody is watching.
The path it takes
- Required firstCRM foundation and lead routing
- RecommendedFollow-up and email automation
- RecommendedTracking foundation
What it will not do
This is deliberately not answered with more traffic. No amount of extra traffic fixes what happens after the enquiry.
Rules applied: rule-05-leads-lost-after-enquiry, rule-16-manual-work
We get traffic, but it does not turn into enquiries
One or more of the checks a paid visitor depends on did not pass: the page cannot be reached, read or acted on reliably.
What the audit looks at
The checks a visitor actually depends on — DNS, HTTPS, certificate validity, content present in the HTML, contact details, viewport, mixed content.
The path it takes
- Required firstWebsite repair and conversion upgrade
- RecommendedA new website — only if the checks say so
What it will not do
Campaign services are never removed by this rule. They stay selectable with an acknowledgement attached, because blocking the thing a client came for is not advice.
Rules applied: rule-02-site-not-ready-for-paid-traffic
Our agencies, tools and systems do not talk to each other
The same information lives in more than one place, tools do not pass data between them, and it is not clear who owns the accounts.
What the audit looks at
Where each record lives, what passes between which tools, and whose name the domain, analytics and ad accounts are actually registered in.
The path it takes
- Required firstProcess review and account-ownership recovery
- RecommendedIntegration and automation, built after the review
What it will not do
Rule 8 explicitly does not recommend replacing your agency. It asks ownership and access questions and stops there.
Rules applied: rule-06-disconnected-systems, rule-08-external-agency-ownership, rule-15-ownership-risk
We need content and campaigns that actually run
The website checks passed, but there is little material to campaign with, or not enough creative in rotation for a test to produce an answer.
What the audit looks at
The content checks — word count, FAQ, meta description, heading hierarchy, image alt text — read against whether campaigns are already running.
The path it takes
- RecommendedContent and creative production
- RecommendedCampaign management
What it will not do
A rebuild is withheld by name. These rules only fire when the site-health checks passed, and they list the rebuild services as blocked so no other rule can slip one in off the back of a content finding.
Rules applied: rule-19-healthy-site-content-package, rule-21-campaign-creative-testing, rule-01-healthy-site-healthy-tracking
We need one connected business system, not more suppliers
An end-to-end engagement, or a custom in-house system that other things need to connect to.
What the audit looks at
What the existing system can expose, and whether structured data and crawler access leave anything machine-readable about the business.
The path it takes
- RecommendedIntegration assessment, then a custom system
- RecommendedAI knowledge foundation
- RecommendedOne integrated engagement rather than separate pieces
What it will not do
No integration build is proposed or priced until the assessment establishes what is actually possible.
Rules applied: rule-13-full-solution, rule-12-custom-operational-system, rule-17-ai-readiness