SignalIQ

Campaign management

Campaigns run against what the business earns, not what the platform reports.

With authorised access and agreed guardrails, the Signal team builds, runs and keeps improving your campaigns. Every change is proposed from evidence, approved by you, made, read back, observed and verified.

Improve My CampaignsSee How Signal Works
  • Signal managed executionLive
  • Google Ads readsLive
  • Negative keyword analysisLive
  • Change and verification recordPartial

What the team does

The changes we make in your account

Build and restructure campaigns and ad groups around how you actually sell
Add, refine, pause or remove keywords against the real search terms they matched
Add or remove negative keywords after checking what each one would block
Change budgets, schedules, locations, devices, audiences and targeting
Align ads and assets to search intent and to the landing page
Repair conversion tracking and broken handoffs before spend scales
Build or improve landing pages for the intent currently being lost
Separate brand from non-brand demand
Reconcile platform-reported conversions with Signal-verified leads, bookings or sales and revenue
Record what changed, why, who approved it, when it went live and what happened after the observation window

The cycle

From reading the account to a verified outcome

  1. 01

    Live

    Read the account

    Campaigns, ad groups, keywords, negatives, search terms, conversion actions and change history are read into evidence tables every night.

  2. 02

    Live

    Find what to change

    Negatives are classified, search terms are compared with keywords and pages, and the results are ranked as opportunities with impact, effort and risk.

  3. 03

    Live

    Preview and approve

    Each change is written up with its expected outcome and the scope it sits in. You approve at the level you set.

  4. 04

    Live

    Make the change, read it back

    The Signal team makes the change in your account, then the account is read again to confirm it is really there.

  5. 05

    Partial

    Wait, then verify

    The data is left alone for the measurement window it needs. Then the real outcome is compared with the expected one.

  6. 06

    Planned

    Do not push demand into a full diary

    Where operational capacity is known, promotion is reduced for services and times already at capacity and increased where there is verified room.

Every change

The status a change is in, always visible

  1. 01Proposed
    Evidence foundwhat was observed, where, and when
  2. 02Proposed
    Recommendationthe change, and why
  3. 03Proposed
    Expected outcomewhat should move, and by when
  4. 04Proposed
    Approvalwho agreed, under which scope
  5. 05Applied
    Appliedwho changed it, and when
  6. 06Applied
    Live read-backthe change confirmed in the account
  7. 07Waiting
    Observation windowenough time for the data to speak
  8. 08Verified
    Verified / failed / rolled backthe real outcome, compared

Applied is never shown as verified. A change that went live has been made. A change that is verified has been measured against what it was supposed to do, after the observation window, and the comparison is kept.

Who makes the change

Managed by people. Automated only when proven.

Signal managed execution

With your authorised access and agreed guardrails, the Signal team builds and changes campaigns, keywords, negatives, budgets, targeting, ads, landing pages, tracking and follow-up now. Every change is recorded with what changed, why, who approved it and when it went live.

SignalIQ automated execution

SignalIQ does not change any account by itself. Automated changes are a separate product capability with their own scope, approval, validation, audit history, live read-back and outcome verification gates, and they are not switched on today.

Before any automated change is ever added

The supported Google Ads API version, the account’s access level and quotas, the exact change’s permissible use, the customer and manager hierarchy, and the approval, preview, rollback, read-back and audit behaviour are checked against the current official documentation. None of that is assumed from notes.

Not included

The boundary, stated up front

Ad spend. Media budget is paid by you, directly to the platform.
Guaranteed cost per lead, position, reach or revenue. Auction platforms are not ours to promise.
Any change to your account without your explicit approval under an agreed scope.
Managing an account whose tracking cannot be verified. Measurement is fixed first, or the work is not taken.

Tell us what your campaigns need to do

Build your plan in a few minutes: goals, systems, access and constraints. We reply with a scoped proposal, not a menu.

Build My PlanSee the Ads Analysis